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Accessible beauty

Trust Your Gut

Mascara (CPF 4601)

Celebrate love for beauty and self-expression with Trust Your Gut. This innovative formulation shares the joy of applying makeup with ease and confidence. A cooling sensation on every application guides you to prevent smearing of black pigment and get gorgeous volume in a few light strokes.

Formulation:

Components

Supplier

INCI name

Wt.%

Water



86.35

VERSENE™ Na2 Crystals

DOW

Disodium EDTA

0.10

MaizeCare™ Clarity Polymer

DOW

Hydrolyzed Corn Starch

5.00

CELLOSIZE™ PCG-10 Hydroxyethylcellulose

DOW

HydoxyethylCellulose

1.20

Sodium Hydroxide


Sodium Hydroxide

q.s.

ACULYN™ Excel

DOW

Acrylates Copolymer

3.50

Citric Acid


Citric Acid

q.s.

Glycerin


Glycerin

3.00

Neolone PH 100

LANXESS

2-Phenoxyethanol

0.80

Maxxi Boropearl Shimmer Nova Silver

Maxxi Quimica

Calcium Titanium Borosilicate (and) Tin Oxide (and) Silver

0.05

Procedure:

  1. Add VERSENE™ and MaizeCare™ Clarity to water and mix until completely solubilized.

  2. Add CELLOSIZE™ slowly and then sodium hydroxide to accelerate solubilization.

  3. Add ACULYN™ Excel.

  4. Adjust pH up to 10 with NaOH and down to 7 with citric acid (back acid).

  5. Add glycerin, preservative and glitter in this order while mixing.

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